Whim is a project I worked on during my tenure at Friendship.
Whim: launch of mobility-as-a-service app in Antwerp
The scope:
Whim is an app that combines different transportation modes like public transport and shared bikes into one handy service. MaaS Global, the company behind Whim, asked Friendship to help launch introduce their product to the Belgian market.
What I did:
Introduction of Whim to Friendship
Community Management
Workshops with the first testers
Digital strategy
Social Advertising
Google Advertising
Content Creation for social
Whim is an app that combines different transportation modes. The service hails from Finland and its goal is to get people to travel and commute smarter by introducing them to mobility-as-a-service.
Whim was looking for an agency to help them with their launch in mainland Europe and through my connections I managed to introduce them to Friendship, the digital agency I worked for at the time.
At Friendship we helped them narrow down their scope, set up user testing workshops, developed a creative concept, translated their goals to a digital strategy and obviously got people to install the app.
